Custom AI workflows that automate the repetitive parts of marketing and communications operations, so small teams can ship at scale.
I work with marketing and communications teams to design and implement custom AI workflows that automate the repetitive, time-consuming parts of how they operate. The aim is for small teams to move at the scale of much bigger ones, without growing headcount or burning out.
The work is system-level: building the automations, pipelines and processes that take the mechanical work off the team's plate. The deliverable is the workflow itself, custom-built to fit the team and how they work, alongside the content and assets that flow out of it.
The goal is to free the team's attention for the parts of the work where human judgment, craft and creativity actually matter.
Content engines that turn longform source material into channel-specific assets at scale, from podcasts, articles, videos, transcripts and archives, all repurposed without losing voice or craft.
Building the custom prompts, brand context and reusable AI skills that make AI outputs land on-brand, in-voice and to-spec from the first draft, so the team isn't spending half their time rewriting what the AI produced.
Helping marketing and communications teams figure out where AI actually fits in their work. What's worth automating, what isn't, and how to roll it out without losing the human depth the work depends on.