Digital marketing | video content
Ashden Awards: event promotion
Each year, hundreds of grassroots organisations around the world apply to win an Ashden climate award. Whether powering up off-grid communities, greening cities, or regenerating the natural world, winners are working to build a fairer and better zero carbon future.
The Ashden Awards ceremony is held in London as well as streamed live online to global audiences. I worked with creative agency Improper to create a promotion trailer for the 2023 and 2021 ceremony events. The videos were used organically on social media channels, as well as part of paid campaigns, to drive awareness, reach new audiences, and boost ticket sales.
Ashden Awards: storytelling
Ashden serves as a platform to elevate their voices and their stories of innovation to global audiences, believing that powerful human stories are essential to helping tackle the climate crisis. While their content covers national and global climate challenges, and often spotlights exciting new technologies, they’re always told through the lens of real people’s lives and ambitions.
I worked with Ashden’s Director of Communications and Head of Awards programme, and creative agency Improper to create and deliver the below video series showcasing the 2023 winning organisations. Presented by climate activist Tori Tsui, they tell the stories of six grassroots climate pioneers around the world.